By: Lisa Schmeiser, 18 Feb 2010, IT World Canada: InfoWorld
There are bold programmers, but no old programmers -- the reasons for this reality aren't simple. A closer look suggests that it's the nature of IT itself to push its elderly workers out.
There's a commercial airing on ESPN right now that features two hiring managers discussing the two job candidates sitting in the lobby. We see the backs of these candidates' heads; one is dark brown and lustrous, the other brittle and gray. The managers debate -- should they go with the experienced candidate? ("He won't have energy!" frets one manager) -- or the fresh young thing? And then -- surprise! -- the two candidates are the same person before and after a hair-dye job.
It's a nasty and effective commercial, and one that deftly plays on a pervasive fear of job hunters: Will my age be held against me? And in IT -- where the popular narrative favors kids launching companies in their dorm room or bringing down a corporate network as a way to blow off steam after finals -- that fear of age discrimination is especially pervasive. continue reading
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