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18 July 2012

Ads coming soon to Toronto Public Library date-due slips

Daniel Dale, Urban Affairs Reporter, Toronto Star

Don’t forget to bring back No Logo on time. And don’t forget the Golden Arches.

The Toronto Public Library has issued a request for proposals in search of a company to sell advertisements on the back of date-due slips. A second request for proposals seeks a consultant to “evaluate all library channels and vehicles” for other advertising opportunities.

Both requests were approved by the library board in February. The library system has never before sold ads outside its publication What’s On, though it allows companies to sponsor programs like the TD Summer Reading Club.

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